On Hold Marketing. What is it? Why does your company need it? Here are 3 reasons why you should have On Hold Marketing Messages for you business.

#1 – Silence Is Not Golden

Here’s the scene. You call a company and land at reception. You ask to speak to someone in sales. The receptionist says she’ll transfer you now and then… nothing. Silence. Have you been cut off? This is where many people hang up the phone. That’s where On Hold audio comes in. On Hold audio fills that void and helps retain customers on the line whilst they wait. Music and messages help shorten the perception of time sat waiting.

#2 – A Captive Audience

Whilst someone is waiting On Hold, they have nothing to do but wait and listen, so it’s an ideal time to tell them about the different products and services you offer. This gives them better variety than a single, repeated message, and also gives you an opportunity to introduce callers to products and services you offer that they may not know about. You can also change your messages periodically to promote events or offers you have coming up.

#3 – A Professional Image

Many On Hold systems have either default music (which is terrible), beeps (which is worse) or the dreaded silence! Many of these systems do allow you to record your own messages or have some sort of default message, but this not only loses you the opportunity to advertise to your callers but it also doesn’t project a very professional image. Having professional on hold, with a professional voiceover and good quality music makes you sound more, well, professional.

If you want to talk to us about our various on hold marketing packages, give us a call on 0161 775 6409 or just head over to our contact page and drop us a message.