You want to get your name out there or push your latest product or service, but you don’t want to spend the earth to do it. You also don’t want to waste your money.
Radio is a great alternative to other advertising options for a number of reasons. It’s cost effective, it has a wide audience reach, and can be easily targeted both demographically and geographically.
Let’s look at some other advertising options:
- Newspaper and print – Many people don’t read newspapers these days and flyers tend to end up in the recycling.
- Television – TV is very expensive, both for airtime and production.
- Email – Email is spotty at best and it’s hard to get a good mailing list and still stay ahead of data protection laws, which seem to change by the day.
- Internet marketing – Internet marketing can be a very effective medium, if you know how to use it. If you don’t, it can be good money after bad with no real result.
Radio has a huge reach.
People from all walks of life listen to the radio all the time. You listen in your car, at home, in shops, on your computer. It’s everywhere. In most cases, people can’t just fast-forward through a radio ad break, either.
Radio advertising takes a lot of the guess work out of targeting.
Certain demographics listen to certain stations and, in these increasingly regionally focused times, there are many stations that serve quite specific areas of the country. There are also a variety of radio station sizes, which can help with budgetary concerns. They range from your local community station, which will be very cheap to advertise with, all the way up to a national station or stations, which will be very expensive.
How you want to advertise depends on your budget and product.
For instance, if you own a shop in Manchester that sells sandwiches, there’s not much point advertising on a station that covers anywhere but Manchester. However, if you sell products online or something available nationwide, it’s much more practical to advertise over a wide area.
I mentioned demographics earlier, so let’s look at that some more.
Let’s say, for example, that you are selling the latest must have gadget for young people, then you would want to advertise on Kiss or Heart, something that is already targeting that demographic for you and doing it well. However, if you’re trying to sell high end cars to an older, more affluent market, Smooth is probably a better bet. Heart and Smooth both have a variety of regional stations, so you can easily and quickly target the demographic you’re after fairly accurately.
At Clocktower, we can help you by creating engaging and interesting radio ads, tailored to your demographic and station choice. Have a look at our Radio Commercial page for more information or get in touch today.